content STRATEGY MANAGER AT PUBLICIS
The Strategy and Consulting team are the strategic leads for Publicis Content. Working at the intersection of creative and media across Influencers, Media Partnerships, Social and Web/Search, we plan, make and measure content for global brands including Disney, COTY, HSBC, Essity, Sephora, Kering and Nestlé.
My role requires a blend of creativity and data-driven skills to shape the response to client briefs using social listening, search trends and other data sources; helping clients make the right choices about how to approach the challenges of making and distributing content across their digital channels.
I use a portfolio of cutting-edge digital data to capture relevant insights to inform content, support in ideation, deliver valuable and insightful reports to inform future activations, and support in business pitches and retainer clients with audience and creative insights to help create the best content possible.
senior content manager at fanbytes
With clients that include all major record labels, Vestiaire, Charlotte Tilbury, Nike and even the UK Government, Fanbytes is one of the most talked about marketing agencies in the UK. We combine technology and insights to provide performance marketing, influencer campaigns, creativity and strategic digital marketing to help brands reach Gen Z.
I write and manage a team of writers to enable my SEO content strategy for Fanbytes. I create and manage an SEO calendar that integrates with our wider marketing and content calendar; identify opportunities to drive increased traffic, define strategic keyword targets and carry out content optimisation, analyse performance and work to increase visibility and engagement.
Beyond creating engaging and useful content, including blog articles, newsletters, guides and reports (all aligning with SEO focus), I proof and edit all written content and have introduced tone of voice guidelines for the brand. My goal is to make Fanbytes the go-to site for marketers looking to read up on how to reach Gen Z.
2020 -21
content & community lead + founding creative at finds
FINDS is video marketplace app that mixes social-style video content with peer-to-peer commerce, for a more personal, connected and engaging take on reselling fashion.
I worked alongside the founders from the very beginning of FINDS, helping to create, research and develop the FINDS concept and app. This included conducting market research with fashion resellers and TikTok influencers, developing UX wireframes and liaising with a design studio on UX and UI, creating original visual creative for all touch points including the FINDS website and social content, founding a community of engaged sellers before launch and involving them in decisions around the app's construction, and developing a program for coaching fashion resellers in creating social video and selling via livestream.
2018 - 20
HEAD OF CONTENT AT SHOPUPP
Shopupp is a fashion app that combines AI and an aggregator with an intuitive UX solution, offering a novel approach to mobile shopping: hundreds of brands and shops within one app and one single checkout, with a personalised experience for each user.
I was responsible for the entire content flow across the customer lifecycle. This included working with design to effectively integrate UX, UI and content strategy for a seamless and engaging in-app experience; developing a scalable content platform within the app; creating the content strategy and executing it across all channels; and working alongside affiliate brands to create a compelling, fashion-forward proposition.
2017
EDITORIAL COORDINATOR AT ATTERLEY
Atterley re-launched as a marketplace for independent boutiques in early 2017. I created copy and imagery across Atterley's website, social and marketing material that reflected and communicated Atterley's new identity in a way that fostered the brand's following from its previous incarnation, yet felt fresh and engaging for the new Atterley.
I created edits, boutique features and brand promotions on the e-commerce site; imagery and copy for the main site, and social and marketing emails. I implemented a fashion influencer ambassador program; wrote SEO-optimised copy and worked with Partnerships to develop a tiered marketing program that showed the "right" content to different customer segments, in order to create as much buzz as possible about Atterley's new identity.
2016
Assistant & Project Coordinator-
Fashion in Conversation with Kinvara Balfour
Assisted on talks including 'PeterPilotto and Christopher De Vos in Conversation' and 'Sandy Powell: The Power of Costume inFilm' at the Victoria & Albert museum. Transcribed interviews and prepared social media content. Worked as Project Coordinator for Kinvara's film series, The Visionaries.
CONTENT TRANSCRIPTION FOR VOGUE
Transcribed Interviews for Suzy Menkes, International VOGUE Editor. I did these interviews for Suzy in my weekends, including during international Fashion Weeks. This required in-depth fashion knowledge and an ability to work quickly and accurately. The interviews I transcribed appeared in all international digital editions of Vogue.
PRESS INTERN AT CONDe NAST INTERNATIONAL (6 MONTHS)
Assisted in the coordination of international press concerning British Vogue's centenary, including the Vogue 100: A Century of Style exhibition at the National Portrait Gallery and the Vogue centenary issue, Condé Nast International brands and events including the Condé Nast International Luxury Conference.
Wrote Press Releases and reports distributed internationally, assisted with press requests and the upkeep of the Condé Nast International website. Assisted at the Vogue 100 opening party and managed the London PR office during the Condé Nast International Luxury Conference.
From May – June joined the Press office at Condé Nast Britain to assist with the Vogue Festival, Vogue 100 gala dinner and the Glamour Women of the Year Awards.
2015
FASHION INTERN AT THE SUNDAY TIMES STYLE
features intern at wonderland
FASHION INTERN AT CONDe NAST BRIDES
FEATURES INTERN AT HARPER'S BAZAAR
Transcribed interviews, assisted with call-ins, returns and maintained the fashion cupboard. Took on responsibilities of the Fashion Assistant while she was away, including assisting on a fashion features shoots.
Researched and generated ideas for content. Assisted on shoots, with call-ins and returns. Supported the team at 'Brides: The Show', including writing coverage for the event.
Assisted with research tasks and created cuts and transcripts for interviews. Wrote for harpersbazaar.co.uk, including exhibition and restaurant reviews, spa guides and weekend guides.
CONDe NAST COLLEGE OF FASHION & DESIGN
Divided into 3 areas:
Culture and Context of Fashion: Examines how fashion is shaped by developments in technology and the wider economic, political and cultural environment. Encourages development of written, visual and digital communication skills and the ability to effectively research and analyse information. Key topics: Evolution of fashion in the 20th Century, the fashion cycle and trend forecasting.
Fashion Media: Analyses recent developments in digital media and assess the impact on the magazine industry. Aims to increase understanding of the varied roles within a magazine and the process of creating a new issue of a Condé Nast title. Involves teamwork and developing skills in InDesign, Photoshop, ideas generation, verbal and interpersonal communication.
Fashion Business and Marketing: The unit project is to develop a business strategy, communicated in visual, verbal and written formats. Key topics: principles of marketing, PR, buying, merchandising, branding.
2013
University of nottingham
English Studies (2:1)
2021 - 23
2023