Social creative + ads
I created imagery and video to communicate with Shopupp's audience:
-
App USP
-
App How-to's
-
Styling ideas
-
Trends
-
Ambassadors
-
Sales & Exclusives.
My video ads had high conversion rates, with low cost per install.
head of content
 |
|---|
 |
 |
 |
 |
 |
 |
Shopupp's Editorial.
The content arm was the app's most successful sales funnel.
I created the content strategy and single-handedly created all content.
Three articles per week covering catwalk-led and influencer-led trends, styling advice, seasonal styling and promoting affiliate brands.
I created all imagery, wrote all copy and merchandised every edit.
 |
|---|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
I worked with product design to integrate a user interface and content strategy for a seamless in-app experience. I developed a scalable content platform, including designing content flows and house style, built a content strategy and managed the content calendar, working alongside affiliate brands to create a compelling, fashion-forward proposition.
A snapshot of the Shopupp app.
I worked with our product designer to integrate a user experience and content strategy for a seamless, shoppable inspiration flow.
Icon design.
I created icons for the app's UI to add to Shopupp's visual identity that could be used across our comms.