Fanbytes is an award-winning Gen Z marketing agency offering unparalleled access to Gen Z audiences. Fanbytes CEO, Timothy Armoo was honoured with a Forbes 30 Under 30 accolade.
With clients including all major record labels, Vestiaire, Charlotte Tilbury, Nike and even the UK Government, the agency provided performance marketing, influencer campaigns, creative and digital marketing strategy to help brands to reach this hard-to-reach demographic.
I was responsible for content strategy, working with the in-house marketing team to drive leads towards the business. I managed a team of copywriters to create content that demonstrated expertise and encouraged household-name brands to work with us; a strategy that led to SEO becoming the key lead-driver of the business.
Below is a selection of my work.
In addition to SEO-led articles - which have boosted organic traffic figures 10x within 12 months- I create hero content, including strategic content partnerships. The Advanced TikTok Fashion Guide is one such example.